When we look inside ourselves, there's a strong feeling that tells us we'll have fulfilled our objectives when we become famous. We can also believe that our chance to become a celebrity is increasing as time passes. No one can disregard the fact that we have more famous people now than at any other time in history. As there are more people consuming the movies and songs being sold with the help of well-known faces, voices and names, marketing people need to have many more different faces to promote their wares. While catering to the variety of tastes is getting more complicated every passing day because of the increasing population, the producers of these movies, songs, etc., try to come up with more and more different celebrities to satisfy different ideas and tastes. These "self-sacrificing" people try their best to prevent us from being left without an idol; we should thank them.

But recently, a new problem has emerged for the marketing departments: Some people have begun to get uncomfortable with artificial celebrities. They have gotten tired of watching series with planned scripts and perfected characters. Most of the scripts have become predictable for the regular consumers of such productions. And since movies are already accepted as "short dreams" rather than "possible stories," no one finds it strange to learn that nearly all movies feature computer support. People don't believe in what they see on the screen anymore - they can't!
This situation has caused producers to come up with a logical solution. Now they're challenging us by saying, "If you don't like the way celebrities act, and if you think that you'll do better, come and let us see you!" We don't all have the opportunity to perform on TV shows yet, but never mind: There will soon be enough channels and programs to feature each one of us. Ironically, the power that created this magical concept of popular fame is going to end it: When everyone is performing on a TV show, there will be no one left to ask for your autograph.

Finally, I must remind you that the above is actually an optimistic version of a future society full of celebrities. Assuming, for the sake of argument, that more performers will need more directors and photographers, we'd better start to worry about the shows on which we perform involuntarily, as we go about our lives in a society full of directors and photographers able to carry all their technical equipment in their pockets.

İsmail O. Postalcıoğlu (POLS/II)