Top executives of Back-Up Company, a sub-group of Boyner Corporation, hosted student PR projects as part of a public relations forum held by the Department of Business Information Management (BIM).
Fourth year students presented their PR projects to the top executives of Back-Up company. The students' ideas on alternative business solutions were assessed on a “Strengths, Weaknesses, Opportunities and Threats” (SWOT) analysis. Their presentations consisted of Situation Analysis, Communication Planning, Media Strategies, Internal PR, Social Responsibility Projects and Conflict Management.
During the forum, PR students were awarded with a certificate for their success. Some of the students were offered to work with Back-up Company to realize the project they presented.
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