 A
team of Bilkent students from the "Innovative Product Design and Development"
(GE-402) course have won the the Turkcell Mobile Future Competition, created to encourage
innovation and creativity in youth. The winning project is called "Clipnoz" - is
an entertainment unit that can be attached to any TV. Users can watch video clips by
sending a request via an SMS. They can display personal messages through SMS over the
clips. Beyond providing entertainment "Clipnoz" also acts as an advertising
medium. Occasionally, ads are inserted between clips, but are timed to avoid being
considered annoying.
Competition submissions were to meet five criteria: the project had to improve on an
existing service/product or create a new one to provide a customer advantage; it was to
improve on an existing business service/product or offer a new idea to give the provider
an advantage; there had to be a social benefit; there was a business model component where
it was to be shown that the result would reduce costs or offer a more affordable solution;
and an academic study using algorithms or a technological solution to make an expensive or
technically challenging service/product possible.
Members of the "Innovative Product Design and Development" course team learned
to work effectively with colleagues from different disciplines - a must in work life. They
also discovered which points are important in presentations and business plans. Fatma Elif
Yağlı felt that "the business plan we had prepared according to [the] GE402 lesson
requirements was so appropriate to real life, so we were able to send our business plan to
competition with only small changes. Also during the lesson we [practiced]…so we were
ready for the presentation and the questions [that] might be asked…"
Find out more on the competition and the winning project at: http://mobilgelecek.turkcell.com.tr/kazananprojeler.pdf
and http://
ge402.bilkent.edu.tr/five15/public_html/clipnoz.html
Team Members were: Fatma Elif Yağlı, Onur Dağcı, Tolga Şengezer (Electrical and
Electronics Engineering); Mehmet Murat Göktuna (Economics); Fırat Sürücü (Computer
Engineering); Anıl Şener (Management); and Münür Atasayan (Management).
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