The
Industrial Engineering Operational Research Club offers a competition for all students on
campus - the Unilever IdeaTrophy! This is a challenging and creative experience, giving
you an opportunity to figure out how business works in real life, while developing your
skills and abilities.
Every year, a leading Unilever brand is selected as the sole focus of Ideatrophy. The
challenge started in 2001 with Omo, continued with Algida in 2002, Lipton Ice Tea in 2003,
Dove in 2004, Knorr Çabuk Çorba in 2005, and Lipton in 2006 and 2007. This
year, IdeaTrophy will be based on a new approach called Customer Development.
IdeaTrophy is not a simulation, but a 100% RCF (real/cool/fun) business experience. Give
it a try before you start your own career! You can get more information about Unilever
IdeaTrophy on December 11, 2007, when Cem Taryk Yüksel, Vice President of Unilever,
presents: "Lead the Change," in the Mithat Çoruh Auditorium at 5:40 p.m.
You can also write Nazlı Şenyüz at senyuz@ug.bilkent.edu.tr
or Candost Volkan at c_volkan@ug.bilkent.edu.tr
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