On December 23, a large audience gathered in Mithat Çoruh Auditorium for Bilkent’s first Management Advertising Film Festival (MAFF) At the festival, student-produced advertising videos were screened and a winning video chosen.
MAFF was organized by the Brand Club and sponsored by Bilkent TTO. The films shown at the festival were produced by teams of students in the Principles of Marketing course. The students, who are studying in various departments, were asked to put theory into practice by developing marketing plans and creating innovative advertising videos for private sector companies.
Participating companies were Portakal Çiçeği Residence, KnockKnock Party House, Decorillo and Meraki Restaurant; the MAFF jury consisted of executives from those businesses. The audience, made up of hundreds of students as well as faculty members and managers from a number of companies, enjoyed the films and judged this new festival a great success.