Faculty of Business Administration Supports TURQUALITY Program
On October 14, participants in the TURQUALITY Executive Development Program, organized in cooperation with the Bilkent University Faculty of Business Administration, received certificates for completing the program at a ceremony held at the TIM Foreign Trade Complex.
The TURQUALITY project was initiated as a national brand-building program, with the objective of uniting the concepts of “Turkey” and “quality” in order to facilitate and support the success of Turkish brands in the international arena. It was initiated by the Ministry of Economy, the Turkish Exporters’ Assembly (TIM) and the Istanbul Textile and Apparel Exporters’ Association (ITKIB).
With the support of the Faculty of Business Administration, the Executive Development Program was offered for the 12th time from April through October of this year; the participants were executives and managers from TURQUALITY companies. The goal of the program is to create common ground among TURQUALITY companies’ management cadres with respect to global marketing strategies and contemporary management practices.