In cooperation with the BASE Company, fourth-year Department of Business Informatıon Management students recently completed a project assignment for the BIM375-Public Relations course.
Students conducted a thorough analysis of the company and laid out strategies and tactics to enhance and promote BASE’s image. In the process of designing a PR campaign—complete with posters, brochures and flyers as well as social responsibility projects relevant to the company’s profile—the students were able to apply the theoretical knowledge they had learned in their course to real-world business practices.
Arda Kahraman, BASE’s CEO, praised the students’ efforts and presented them with an award in recognition of their work.