 The most renowned Turkish marketing symposium, the “2nd Türkiye Marka Zirvesi,” was held on November 7-8 by Marka Kulübü. More than 200 students from various Turkish universities came together to see 13 valued experts in business, politics, art and academic life speak.
Minister of Industry and Commerce Nihat Ergun opened the event with a commencement speech. The symposium continued with the speeches of the CEO of Yaşar Holding Mehmet Aktaş, the founder CEO of Arzum Murat Kolbaşı, T-Box Sales and Marketing Manager Ahmet Eler, Beymen Creative Director Murat Türkili, Danone Assistant Head Manager of Human Resources Yılmaz Öztürk, Microsoft Assistant Head Manager of Human Resources Belgin Ertam, GittiGidiyor/eBay Marketing Manager of Turkey Hakkı Arıkan. Erol Batislam, founder of Batislam Consulting Office.
Participants had the chance of listening to success stories of some of the most well-known brands in Turkey. They gained deeper knowledge about “branding” and learned through interacting with people who are experts in their fields.
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