Last year, the Bilkent Brand Club presented the Bilkent Brand Awards for the first time. Following an online voting process to select this year’s winners, the second Brand Awards were presented at the Ankara Sheraton Hotel on February 27.
The Brand Awards involved months of preparation on the part of the Brand Club award project team, comprising 30 students and faculty advisors with expertise in relevant fields. Forty brands were selected to compete in 10 categories. Voting for the best brand in each category took place on the Brand Club’s website over a two-month period, with 5,600 votes tallied.
The culmination of the process was the gala awards ceremony at the Sheraton, attended by representatives of the winning brands along with Bilkent students and professors. The ceremony was hosted by Max FM announcer Özgür Aksuna.
As well as the winning brands, the firms whose support helped make the event possible were recognized during the gala. These included the main sponsor of the Brand Awards, the Ege Yapı Group, which received the “Honor Award,” and solution partners Zeta Tasarım ve Reklamcılık Ajansı, Kariyer.net, Doğa Koleji, Max FM, A’zam Production and Advertising, Capital magazine and Ekonomist magazine. In addition, Mr. Aksuna received an award as Turkey’s “Most Outstanding Brand” in the field of radio announcing.