A new book authored by Asst. Prof. Lutz Peschke of the Department of Communication and Design was recently published by Springer. Titled “Infografiken: Visualität und Wissensaneignung in der mediatisierten Welt“ (Information Graphics: Visuality and Reception of Knowledge in the Mediatized World), the work contributes to the understanding of the way in which people are receiving knowledge from information graphics during their leisure time.
For his research, Dr. Peschke developed a media reception model that considers voluntarily motivated relevance, which he applied to the process of knowledge reception via information graphics. He also analyzed the catalytic potential of this process and its effect on knowledge reception.
“Information graphics are autonomous presentation formats that are typical of the time,” notes Dr. Peschke. “They have received their importance through the mediatization of communicative and social actions, especially because of the penetration of communicative actions with help of mobile devices. According to their semiotic properties, they are located between images and verbal texts.”