Next Stop, Paris: Management Students Win L’Oreal Brandstorm in İstanbul

05 May 2014 Comments Off on Next Stop, Paris: Management Students Win L’Oreal Brandstorm in İstanbul

Department of Management senior students Özge Sıla Gündüz, Ekin Çetin and İlayda Yörükoğlu won the national final in the L’Oréal Brandstrom marketing competition, held in İstanbul on April 25. The Bilkent team achieved this success in the face of strong competition from METU and Boğaziçi teams. They will now go on to take part in the Brandstorm international final in Paris, which will include the winners of the national finals in 37 countries.

L’Oréal Brandstorm is regarded as one of the world’s most prestigious marketing competitions for university students, attracting highly motivated and successful individuals who would like to pursue careers in the field of marketing.

In the national final, the Bilkent team, “Just Over the Brooklyn Bridge,” presented a marketing campaign for men’s cosmetics.

The jury, composed of L’Oréal Turkey upper-echelon managers and university faculty members, selected the Bilkent students to represent Turkey in the international final, which will take place on June 12.

In addition to the juried competition, all national teams will compete for the Brandstorm People’s Choice Award, presented during the finals in Paris. Each team will produce a self-marketing picture for Facebook, and visitors to the page can vote for their favorite. Those who would like to support the Bilkent team can visit beginning May 22.