BIM Students' PR Project Focuses on Bilkent Cyberpark
Each year, fourth-year students in the Department of Business Information Management (BIM) take a course in public relations that includes a major project: developing ideas for proactive PR that would contribute to a company's positive image. This year, Bilkent Cyberpark was the partner organization for the project.
The BIM students did scientific research, competitor analysis, image research, sociological research and developed ideas to enhance the company's image. The results were evaluated by a jury consisting of the company's top-level management and BIM department instructors, with the best contributions receiving awards.